SEO Mistakes you can't afford to make
1Targetting the wrong keywords
This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.
2Ignoring the Title tag
Leaving the tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title.
<br /> <p class="defaultfont" align="justify"> </p><h2 id="simplicity"><span class="faint">3</span>A Flash website without a html alternative</h2> Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more <a href="http://www.webconfs.com/optimizing-flash-sites-article-14.php">tips for optimizing Flash sites</a>. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it. <p class="defaultfont" align="justify"> </p><h2 id="simplicity"><span class="faint">4</span>JavaScript Menus</h2> Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable. <p class="defaultfont" align="justify"> </p><h2 id="simplicity"><span class="faint">5</span>Lack of consistency and maintenance</h2> Our friend Rob from <a href="http://www.blackwoodproductions.com/" target="_blank">Blackwood Productions</a> often encounters clients, who believe that once you optimize a site, it is done foreve. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines. <p class="defaultfont" align="justify"> </p><h2 id="simplicity"><span class="faint">6</span>Concentrating too much on meta tags</h2> A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this. <p class="defaultfont" align="justify"> </p><h2 id="simplicity"><span class="faint">7</span>Using only Images for Headings</h2> Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a stylesheet or consider this approach: <a href="http://www.stopdesign.com/articles/replace_text">http://www.stopdesign.com/articles/replace_text</a>. <p class="defaultfont" align="justify"> </p><h2 id="simplicity"><span class="faint">8</span>Ignoring URLs</h2> Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs. <p class="defaultfont" align="justify"> </p><h2 id="simplicity"><span class="faint">9</span>Backlink spamming</h2> It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are <i>quality backlinks</i>. Here are some more information on <a href="http://www.webconfs.com/importance-of-backlinks-article-5.php">The Importance of Backlinks</a> <p class="defaultfont" align="justify"> </p><h2 id="simplicity"><span class="faint">10</span>Lack of keywords in the content</h2> Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them. </span>
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<a dir='ltr' href='http://contentkenya.blogspot.com/search/label/Artificial%20Intelligence'>Artificial Intelligence</a>
<span dir='ltr'>(1)</span>
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<span dir='ltr'>(3)</span>
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<span dir='ltr'>(3)</span>
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<span dir='ltr'>(4)</span>
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<span dir='ltr'>(6)</span>
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<span dir='ltr'>(1)</span>
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<span dir='ltr'>(5)</span>
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<span dir='ltr'>(2)</span>
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<span dir='ltr'>(3)</span>
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<span dir='ltr'>(1)</span>
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<div id='BlogArchive1_ArchiveList'>
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<span class='zippy toggle-open'>▼ </span>
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<a class='post-count-link' href='http://contentkenya.blogspot.com/search?updated-min=2009-01-01T00:00:00-08:00&updated-max=2010-01-01T00:00:00-08:00&max-results=50'>2009</a>
<span class='post-count' dir='ltr'>(64)</span>
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<span class='zippy'>
►
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<a class='post-count-link' href='http://contentkenya.blogspot.com/2009_09_01_archive.html'>September</a>
<span class='post-count' dir='ltr'>(1)</span>
<ul class='posts'>
<li><a href='http://contentkenya.blogspot.com/2009/09/there-is-robot-presenter-on-kiss-tvtv20.html'>There is a robot presenter on Kiss TV!(TV2.0?)</a></li>
</ul>
</li>
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<ul class='hierarchy'>
<li class='archivedate expanded'>
<a class='toggle' href='javascript:void(0)'>
<span class='zippy toggle-open'>▼ </span>
</a>
<a class='post-count-link' href='http://contentkenya.blogspot.com/2009_08_01_archive.html'>August</a>
<span class='post-count' dir='ltr'>(13)</span>
<ul class='posts'>
<li><a href='http://contentkenya.blogspot.com/2009/07/forget-adsense-kenyan-site-owners-can.html'>Forget Adsense, Kenyan site owners can now actuall...</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/mashada-ultimate-web20.html'>Mashada. the ultimate web2.0?</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/hacking-vista-unlock-supersecret.html'>Hacking Vista: Unlock the supersecret Administrato...</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/why-cloud-computing-is-future-of-mobile.html'>Why Cloud Computing is the Future of Mobile</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/ai-enter-neural-networkspart1.html'>AI: Enter Neural Networks...(part1)</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/how-to-choose-best-cms.html'>How to choose the best CMS</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/how-to-optimize-for-bing.html'>How to optimize for Bing</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/seo-mistakes-you-cant-afford-to-make.html'>SEO Mistakes you can't afford to make</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/dumb-online-biz-ideas-that-made.html'>Dumb online biz ideas that made millionaires</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/sample-business-plan.html'>Sample Business Plan</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/why-should-your-employees-like-you.html'>Why Should Your Employees Like You?</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/chroming-browser.html'>Chroming the Browser</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/08/how-to-simply-create-your-own-mobile.html'>How to Simply Create Your Own Mobile Website</a></li>
</ul>
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►
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<a class='post-count-link' href='http://contentkenya.blogspot.com/2009_07_01_archive.html'>July</a>
<span class='post-count' dir='ltr'>(49)</span>
<ul class='posts'>
<li><a href='http://contentkenya.blogspot.com/2009/07/yahoo-got-binged.html'>Yahoo got Binged</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/webmaster-must-have-tools.html'>WebMaster must-have Tools</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/creating-openid-provider.html'>Creating an OpenID provider</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/difference-between-internet-and-world.html'>Difference between the internet and the world wide...</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/what-is-email.html'>What is Email?</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/how-internet-works.html'>How the internet works</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/spyware.html'>Spyware</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/internet-terminology_30.html'>Internet Terminology</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/getting-backlinks.html'>Getting Backlinks</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/what-is-blog-worth.html'>What is a Blog Worth</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/roadmap-to-richess.html'>Roadmap to richess</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/open-source-web-design-sw.html'>Open Source Web Design SW</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/how-to-build-your-own-free-social.html'>How to Build Your Own Free Social Network</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/all-you-want-to-know-about-mobile.html'>All You Want to Know About a Mobile Website</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/creating-mobile-application-with-sql.html'>Creating a Mobile Application with SQL Server Comp...</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/000space-reviewfree-hosting-provider.html'>000Space Review(free hosting provider)</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/free-php-benchmark-performance-script.html'>Free PHP benchmark performance script</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/free-hosting.html'>Free Hosting</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/comparing-adsense-with-other-revenue.html'>Comparing Adsense With Other Revenue Programs</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/adsense-vs-adbrite.html'>Adsense Vs Adbrite</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/so-you-want-to-do-business-on-internet.html'>SO YOU WANT TO DO BUSINESS ON THE INTERNET</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/web-design-for-dummies.html'>Web design for dummies</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/creating-your-own-website.html'>Creating your own website</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/tips-for-creating-quality-website_9420.html'>Tips for creating quality website content 4</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/tips-for-creating-quality-website_7895.html'>Tips for creating quality website content 3</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/tips-for-creating-quality-website_28.html'>Tips for creating quality website content2</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/tips-for-creating-quality-website.html'>Tips for creating quality website content</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/sms-share-buying.html'>SMS Share buying</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/government-information-now.html'>Government information now online...information.go...</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/national-broadcaster-could-close-down.html'>National broadcaster could close down, says Ndemo</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/cheap-fast-web-kenyan-design-company.html'>Cheap, Fast Web kenyan design Company</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/wwwhaiyacoke-kenyas-leading.html'>www.haiya.co.ke: kenya's leading entertainment web...</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/grant-fund-for-techprenuers.html'>Grant fund for techprenuers</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/mou-university-websitewwwmuacke.html'>Moi University website...www.mu.ac.ke</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/wwwnationcoke-daily-nation.html'>www.nation.co.ke Daily Nation</a></li>
<li><a href='http://contentkenya.blogspot.com/2009/07/wwweastandardnet-east-african-standard.html'>www.eastandard.net East African Standard</a></li>
</ul>
</li>
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<a class='post-count-link' href='http://contentkenya.blogspot.com/2009_06_01_archive.html'>June</a>
<span class='post-count' dir='ltr'>(1)</span>
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