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Monday, July 6, 2009

www.eastandard.net East African Standard

One of the most commendable things about this website is the block showing related stories within each article. This gives one a great read especially if they want follow a certain story in depth.
They have a light mobile version of the site . Except it doesn’t show headlines on the frontpage rather it shows links to various sections.
The site navigation is great with links to each section, each magazine and other areas like cartoons, polls etc.
Like the Daily Nation, it only updates news once every 24 hrs which is a great blow for the digital revolution.
One of the biggest limitations of the site is that it runs google adverts. The site should run local ads instead which would be more appealing to readers and probably earn them more evenue. Besides a well endowed group the Standard should afford creating an ad system or use the OpenX ad Server to enable readers post their own paid ads.
They should also make use of social media like twitter and youtube to spread their content across the internet.

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